Red Gold's Mistake in Brand Name

Friends,

Here is another company which has made a mistake in the Brand Name.

RED has not been spelt correctly. This is not the only product for which the Brand Name is wrong. There is also another ad where the same company's another product "FAT Gold" has also been spelt wrongly in a similar manner.

The ads get carried in various Gujarati Newspapers like Sandesh, Divya Bhaskar and Gujarat Samachar.

Do let me know if you come across ads in which you find similar kind of mistakes. It can be any language.


Regards
Nikhil

United Pressure Cooker's Mistake in Brand Name!

Dear Friends,

One cannot afford to make a mistake in the publishing the Brand Name.  It could cost more than the money put in to print the ad.

Here is United Pressure Cooker which has published an ad in Gujarati Language where the Brand Name reads CHUNITED..

Sometimes people might assume that it might be a fake company with similar kind of a name.

Do send in your comments and keep visiting aroundahmedabad.blogspot.com




Regards
Nikhil

Mistake in the Keyword by Sundaram Mutual

Dear Friends,

Here is Sundaram Mutual Fund. The ad has got a mistake in the Star that has been put which says "NFO Closes Today".

The key word "CLOSE" has a mistake and has been wrongly spelt. The whole ad revolves around this word Closes because the ad's objective is to announce that the NFO is closing. So one needs to be very careful in writing this particular word correctly.


Please send in your comments and keep visiting aroundahmedabad.blogspot.com for more such ads.

Regards
Nikhil

Got Another One...Again it is the headline!!

Dear Friends,

Sorry I had to take a long break. But I am back at blogging again.

This time again the headline has a mistake. I feel that people tend to check the other details in the ad more than the headlines.

Most of the ads put in this blog has mistake in the headline. As you would agree that headline attracts the readers interest...Shouldn't it be taken care of??

Please send in your comments while I keep tracking ads in and around ahmedabad.

Regards
Nikhil Joshi

Feedback Request

Dear Friends,

It has been a while that I was not able to update you all on the latest happenings in and around ahmedabad.

To one and all who have been visiting the blog on a regular basis or even once and have liked this effort, I would request you to let me know if you would like to get more and more updates. 

Please send in your comments / advise on further improving this blog.


Regards
Nikhil Joshi

Look who is here… CAMPAIGN INDIA!!!

Dear Friends,

Here is something different. Guru my friend was going through Campaign India’s latest issue dated October 8, 2010. He pointed out two spelling mistakes.

Campaign India asks readers to send in Picks or Turkeys released in the print media and puts those ads under the heading “Pick of the Fortnight” and “Turkey of the Fortnight”

While doing this they have made spelling mistakes in the caption while describing the “Pick of the Fortnight” Just read the caption put besides the Corporate ad of Coal India. The spellings of words "Statutory" and "Coal" have mistakes in it.

Moreover as their caption reads, Coal India’s Ad shown here is not a Statutory Ad!! This is a Pre-Issue Corporate Advertisement.

I feel that they should particularly take care and cross check comments and spellings in this section. 

Regards

Nikhil Joshi

Voltas is here!!

 

Dear Friends,

Voltas has made an entry in the blog with a mistake in the headline. 

They made a mistake in the spelling of the main word of the communication "Dashera" in their ad.

This advertisement in Gujarat Samachar – Ahmedabad costs Rs. 2,16,000/-

Keep visiting the blog for more such ads.

Regards

Nikhil Joshi

Hammer’s KARMA – Mistake in Headline!!

Dear Friends,

The trend of mistakes in the headline and meaningful Gujarati Translation continues… Here is Hammer Plus Jewellery.

If you look at the ad, the headline in Gujarati to connect with the readers does not convey proper meaning, it should actually convey.  

Probably the TG would have better understood the same in English language. 

This ad in Gujarat Samachar – All Edition costs Rs. 3,60,000/- as per card rates.

Please send in your comments and views.

Regards

Nikhil

HERO ELECTRIC - Mistake in Headline!

Dear Friends,

There are two mistakes in the ad of Hero Electric posted here, which has been carried today.

The headline and sub-headline both have a mistake.

The cost of this ad in Ahmedabad edition of Gujarat Samachar would be Rs. 1,29,000/- as per card rates.

Welcoming your comments and suggestions.

Regards
Nikhil Joshi

MY FM ...You TOO!!!

Dear Friends,

Look who is here... MY FM and BIG B!! (Thanks to Jitesh for pointing this out)

This time around I got a nice suggestion from my friend Sapan...

I have found 3 major mistakes in this advertisement and all of you who can read Gujarati are requested to point these mistakes out  and put in form of your answers along with your in the comments...

Awaiting your answers and comments.

Regards
Nikhil Joshi

Season related headlines in the ad could be risky..

Dear Friends,

Here is an ad which was published yesterday in Divya Bhaskar. The headline relates to Monsoon, while Monsoon is already over. It has been more than 15 days that the season has changed.

If you make ads related to the season, then it is necessary to track the seasonal change in the region the ad is being released and revise the communication accordingly.

This ad in All Gujarat Edition in Divya Bhaskar costs Rs. 4,50,000/-

Regards

Nikhil

FIONA - Mistake in the Brand Name!!

Dear Friends,

Fiona's advertisement has appeared  in Chitralekha Gujarati in their diamond jubilee issue.

They missed out the checking of their Brand Name written in Gujarati and have made a big mistake.

Check out the way FIONA is written in Gujarati. The ad costs Rs. 2,49,00/- for a full page.

Friends do send in your comments and suggestions to improve this blog. 

Regards
Nikhil Joshi

SBF Health – Painful Confusion!!

Dear Friends,

Normally when we make a statement, it is true or false / correct or incorrect. But if we ask a question its answer expected is either Yes or No.

Here is an ad where there is question asked and the options given are True / False or Correct / Incorrect.

This is a typical case of a Confusion which the ad creates. The headline asks a question to the readers and gives them options - True or False instead of YES or NO.

Moreover in the last line of the body copy they answer their own question but forgot to put inverted commas to the answer.

Confusion hi Confusion hai. This ad in Gruhshobha – Gujarati Edition costs Rs. 35,000/- for a full page colour.

Regards

Nikhil

“Pigeon” does not fly!!

Dear Friends,

Pigeon Brand has placed an ad in Chitralekha’s latest issue dt. 27^th September. The headline has a mistake.

The mis-spelled word is “Praktave” which should be written as “Pragtave”

If you read further, in the body copy, you will find that the same word has been spelled correctly. The cost of this full page colour ad in Chitralekha as per the card rates is Rs. 2,49,000/-

Keep visiting and do put in your comments.

Regards

Nikhil

Sunsilk looses its "SHINE"

Dear Friends,

Here is another big brand "Sunsilk" which had released an ad in Sandesh last week. There is an error in the headline.

The error is in the word "Shine" which is the main catch of the whole message and the whole ad revolves around this word. So you can judge what happens. So much of effort and cost but  the shine is lost!

This ad in Sandesh in Colour on Page 3 costs ` 4,45,500/- as per card rates.

Do visit the blog as while I will keep a track of the promotions in and Around Ahmedabad.

Regards
Nikhil Joshi
QQW352FYQEAF

Wrong Punctuation !

Dear Friends,

This advertisement has lost its charm due to a mistake in the punctuation.

Full stop has been put in the headline at wrong places. Due to this the charm of a nice headline is lost.

I feel that punctuation was not required at all.
 
Without the mistake, this would have sounded as if some close friend is telling this to you and that too in a very convincing manner. With the mistake it seems as if an unknown person is trying hard to convince. The connect with the reader which could have been established has not been possible.

This ad is of Half page size in colour.  This ad which is published in Sandesh today costs  ` 8,10,000/- for all Gujarat Edition.

Friends do keep visiting aroundahmedabad.blogspot.com


Regards
Nikhil Joshi

Welcome Asian Paints!!

Ad in Gujarat Samachar

Ad in Diya Bhaskar

Dear Friends, 

The above two ads have appeared today in Gujarat Samachar and Divya Bhaskar on 3rd Page. These ads are a part of an ongoing campaign by the company to drive the readers online for their various requirements related to dealers / information / advise etc. Divya Bhaskar has the correct ad.

But in Gujarat Samachar instead of the word PAINT in the headline, in Gujarati Language, it has been written such that it reads PANT. (TROUSER)  Just read the word in the body copy where the company name in their same ad is put correctly. The meaning has totally changed because of the mistake in Headline.

For a Paint Company, to make a mistake in the word "PAINT", is NOT ALLOWED. Hope you agree with me. 

Awaiting your comments, while I will keep a track and bring you more such ads in and Around Ahmedabad.

Regards

Nikhil Joshi

Grand Slam - MISTAKE in HEADLINE!!!

Hello Friends,

Day by day the ads with mistakes are increasing. At this pace I am sure that the total value of the ads with mistakes is soon going to cross Rs. 1 Crore in terms of value. NOT A SMALL AMOUNT for a single state!
 
Jointly responsible for these mistakes are agencies who create these ads and companies/brands who approve these creatives. They probably do not have enough resources or it sometimes gives a feeling that they just do not care to get things cross checked locally in respective regions where the ad is being published. 

They CANNOT say it was paucity of time, as an excuse. 

The ad was printed on page 5 in Gujarat Samachar - Ahmedabad and would have costed Rs. 0.75 lakhs as per the card rates. 

Awaiting your comments and suggestions while I await the replicas of such laughing stocks.

Regards
Nikhil Joshi

Katrina's चमत्कार in Gujarati!!

Dear Friends,

Here is yet another example of bad proof reading of a Gujarati advertisement of a big Brand Olay.  Another laughing stock is being added on this blog.

You can click on the ad here and try to read but the body copy which has a problem with the letter र in the ad. One remembers the चमत्कार of 3 idiots... while reading it. Maybe it gels with the way Katrina speaks Hindi on the stage...

Cost of this colour ad is more than Rs.5.5 lakhs in Divya Bhaskar - All Gujarat on page 3.

Little must be the Brand and Katrina aware that the advertisement was meaningless and what got published was literally a tongue twister.

What happens is while you read the ad, instead of the Brand getting registered in the mind you forget the brand and start thinking about the way this has been done. While I passed on this ad for people it was fun to see their face expressions change while they read the body copy.

Friends do let me know your comments while I keep tracking the happenings in and Around Ahmedabad.

Regards
Nikhil Joshi

Mysterious Advertisement!!!

Hello Friends,

Before further reading what is written here just click on the ad and read the body copy of this advertisement.

If you are able to understand something out of it please post it in the comments and if you happen to get an English version of the ad please send it to me so that it would be helpful to understand what this advertisement shot in Bangkok means. I tried a lot to find the English Ad online and the company's website but only found this interesting quote from the actor featured in the ad who has to say...
 
"That is some way off. But yes, I do plan to direct my own film some day, and not in the distant future. In the meanwhile I am here in Bangkok and I've directed all the stunts for an ad we shot for Gen- X innerwear. You could say my career as a director has started."


Shall I call it an ad??? Only the person who translated this ad from English would probably know what he wants to say.

Rs. 5,40,000/- wasted through this front page ad in Divya Bhaskar alone!

Do keep on visiting as more and more of such ads will keep on coming. At a later date on some day I will figure out the total money which went down the drain!!

Regards
Nikhil Joshi

Hindi word used in Amul's Gujarati ad!!

Hello Everyone,

Friends it might seem that I am behind a single company analyzing their ads! But when you have a front page ad in Gujarat Samachar with a mistake it is difficult to avoid it.

This time in their Ad for Gulab Jambu - Hindi word Jamun has been used in Gujarati Language instead of correct Gujarati word JAMBU.

I feel that use of Gujarati as a language of promotion should be done very carefully. Without doubt, it is a good strategy to put ad in local language so as to establish a connect with the reader. But if you fail to understand the local dialect or colloquial language then you loose out on that emotional connect that could have been established with the reader. The impact of the ad goes down a lot. I believe that especially company like Amul with Gujarat Connect should be extra cautious.

This ad on the front page costs Rs. 3,60,000/- considering the card rates for All Gujarat on the front page in a single daily. 

Do send in your comments or else a similar kind of an ad and keep visiting because with the festival season approaching you will find more such posts. 

You will definitely enjoy your trip on aroundahmedabad.blogspot.com

Regards

Nikhil Joshi

Wrong Gujarati Translation in Amul Ad

Mistake in Amul Ad Pointed by an Arrow

On 15th August, Amul announced their winning of International Dairy Federation Award for the green revolution through an ad in number of newspapers of Gujarat.

Due to a wrong Gujarati translation of an important word "GETS" the ad lost all the charm and the meaning the ad wants to convey.

The translation of the word "GETS" which is the most important word of the whole communication is wrong.  If you translate the erroneous word printed in the ad the English translation of this word means "ON ITS OWN" and another possible meaning of the same word is "TO A FUNFAIR"

This ad was published in the three leading vernacular newspapers Gujarat Samachar, Sandesh and Divya Bhaskar. The cost of the three newspapers put together for All Gujarat Editions will be Rs. 14,10,000/- for a 100cc colour ad as per rate card rates.

Do send in your comments while I keep track of the happenings in and Around Ahmedabad.

Regards
Nikhil

Experimenting with Regional Language?

ढेंनतेणेंन 

"घर पर पेपर जब फोल्ड किया हुआ पड़ा था तो "धन्तेरस" जैसा लगा !"

This was a comment from a friend to whom I showed the advertisement pointing to the headline.

I tried writing down the correct pronunciation in the headline of this ad. But the word is such that you will have to listen to the ad for the right pronunciation. 

This is not about how it is written. Choosing specific words in your punchline, which draws the attention of the reader must be done carefully and if possible must be cross checked. Particularly when you are going for regional languages.  Best if you can avoid it.

You hardly get time to browse through ads and then, when the ad is with such mistakes, it fails to generate the desired impact, only to become laughing material. (Probably good for readers who now a days do not get to see cartoons in vernaculars)

Sometimes such a thing even goes to the extent that people will tease the ones who buy the new DHANTENAN using the typical wrong pronunciation. The element of happiness is lost for the one who is a proud owner.

This ad in Gujarat Samachar All Gujarat Editions at card rates would have cost Rs. 8,40,000/-. Even though we consider negotiations, it would be at least around the cost of two such Altos! Not a small amount!!. Is this the right thing to do??

Do write in your comments while I keep the track of happenings in and Around Ahmedabad.

Regards
Nikhil

The Monopoly Boxing at Metieta

Hey Friends,


Here are some of the photos of the Monopoly Activation by Patrika at our Office.

Munshiji and Nitin at Metieta

Jitesh Getting Ready to Fight

Ranjan and Pranshu

That's me Getting Ready

Shuvendu and Liyakat (Both Win)

Boxing Champions of Metieta

Monopoly Activation!

How would you feel if someone comes to your office for a media presentation and brings along a Boxing National Champion to have a boxing bout with you??

You would definitely remember that day and talk to number of people about it.. You will surely like to keep the surprise gift. For the promoters their objective of generating word of mouth is fulfilled and the surprise element ensures that you remember the people / brand for a long time.

This is exactly what Patrika did... It ensured that more and more people from the leading agencies here in Ahmedabad got involved in the activation. The activation was rightly called "Monopoly Demolished" They had this message with a real punch in it without naming the competition.

A real boxing ring was set up in all the agencies they visited. The idea was to fight with the national boxing champion. People were shown a brief AV about Patrika's MP launch and the latest information about their position in the new market before the real fun started.

It was more of fun and the staff were selected through draw for gifts initially. The gifts were branded with Monopoly Demolished theme. Boxing Gloves Key Chains and Mousepads were given to the participants and were told that they were safe from boxing with the national champion.

The bout with the Champion Began. Two of them from our agency got a chance to fight with the National Champion. Jitesh and Cyril enjoyed the fight. They had to try and touch the champion on his left or right side of the face or his head. It was not so easy but the staff cheered up both of them. Cyril was in real mood to fight.

Second there were selection of two people from the staff members and were made to box with each other. Even the girls enjoyed the boxing and it was real fun and shouting and clapping. (I will shortly upload the photos)

Many of us were wearing the boxing gloves for the first time and then came the result declaration. The winners were given branded boxing gloves and there was a group photo session.

In a post event feed back which I could take, everyone was very happy that they had an activity like this in office. First of its kind from any media. This is what will make them remember the activation and brand's message for a long long time.

Friends do keep on reading my blog while I track the happenings in and Around Ahmedabad.

Regards
Nikhil Joshi

Do you know Mint is now in Ahmedabad?

Hi Friends,

Yesterday the three-year-old business daily from HT Media, Mint has launched its sixth edition in Ahmedabad.

How many people know it???



Apart from the media, advertising and circulation fraternity hardly anyone knows about it. I wonder whether their TG knows about it. Ahmedabad already has The Economic Times (English and Gujarati), Business Standard, The Financial Express (English and Gujarati) for the readers interested in Business News and Analysis.

There was a pre-launch circulation drive to get subscribers with a target of 5000 before the launch.

BUT NOTHING ON THE DAY OF LAUNCH!!

I feel that there was a very good opportunity to announce the launch in a proper manner.

Again in the half page advertisement by the publication in The Economic Times today, nowhere it says specifically that MINT is here in Ahmedabad. (Have a look at the scanned ad.) The copy does not have the desired message for the reader/s, except for a small line below (hardly noticable) to call for subscription.

There are hoardings in the city which carry the same message but again the creatives just do not mention the main objective to be conveyed that MINT is here in Ahmedabad.

What do you feel about it?


Do write in your views while I keep a track of the happenings in and Around Ahmedabad.

Looking Back 2 Decades

Hi Friends,

Since 13th April, 1989 there has not been any looking back. During my 3 years tenure with my first ad agency I completed my graduation.

I would like to thank Narenbhai, who trained me with all kinds of work related to Private Organisations, Corporates, Government, Political Parties, Co-operative Sector, Income Tax, Police, Law (Criminal and Civil Courts), Banking on the Client Servicing Side and also with Media.

The real stint with the Media started with Sobhagya Advertising Service, thanks to Shailesh Goyal who referred me to Mr. Anurag and not forgetting Ms.Usha Goyal who used to be a Media Manager with Sobhagya and my guru. She trained me with the tricks of the trade and today I still remember her when I work with Metieta Media Solutions as a Media Manager.

There are countless names of people who have helped me, guided me, appreciated me, criticised me even fought with me all in good faith, whose names will follow in my journey in and Around Ahmedabad.

Bye for now...

Hi Friends,

Let me introduce myself... nikhil joshi from Ahmedabad. A Media Manager by profession...

My Journey in this advertising world started with a typewriter!

I remember it was 9th Standard at Little Flower School and I used to ride my father's bicycle and reach the typing class..

I started learning typing amongst serious students who were actually preparing for their 10th Standard Board exams since they had typewriting as a subject so as to increase percentage score in the board. For me there was absolutely no such objective... I had the objective of getting a job in my mind in the future and so I started learning it 1 year earlier. In the 1st year I was almost an expert and with the second year of learning which was my 10th standard I was an expert... On a lighter note my Typewriting instructor used to scold me for interrupting with his teaching... all in a friendly manner... I still remember his face...

This helped me a lot.... In fact it was the stepping stone for me to get a job as a Typist in an Ad Agency... That was the time I learned to look at the classified ads with help of my father. I was in the 12th at that time waiting for my board results and I attended the interview...

The day was 13th April, 1989, RAMNAVMI an auspicious day as per Hindu Mythology... I joined my first job at Naren Advertising And Marketing as a Typist-cum-Clerk.

Little did I know what was installed for me in the years to come...

Friends I will continue this Journey AROUND AHMEDABAD....