Hello Everyone,
Friends it might seem that I am behind a single company analyzing their ads! But when you have a front page ad in Gujarat Samachar with a mistake it is difficult to avoid it.
This time in their Ad for Gulab Jambu - Hindi word Jamun has been used in Gujarati Language instead of correct Gujarati word JAMBU.
I feel that use of Gujarati as a language of promotion should be done very carefully. Without doubt, it is a good strategy to put ad in local language so as to establish a connect with the reader. But if you fail to understand the local dialect or colloquial language then you loose out on that emotional connect that could have been established with the reader. The impact of the ad goes down a lot. I believe that especially company like Amul with Gujarat Connect should be extra cautious.
This ad on the front page costs Rs. 3,60,000/- considering the card rates for All Gujarat on the front page in a single daily.
Do send in your comments or else a similar kind of an ad and keep visiting because with the festival season approaching you will find more such posts.
You will definitely enjoy your trip on aroundahmedabad.blogspot.com
Regards
Nikhil Joshi
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6 comments:
Nikhilbhai,
You raised very legitimate point. But this is quite surprising, Amul, which is known for the punch lines, can make mistakes like these. And i am totally agree with your feeling of Gujarati. I feel proud on being Gujrati and do believe that all language promotion should be done very carefully.
lagey raho nikhilbhai, you seem to have developed a penchant for reading minute details
Hi Nikhil,
did u have "Joshilo" Pepsy?
amit
Hello Friends,
Thank you for writing in your comments.
Regards
Nikhil
Gulab Jamun is the brand name. get your facts right before posting the manifestation of your frustrations.
Hello Mr./Ms. Anonymous,
Thank you for visiting and writing in your comment.
By the way what I have posted is the analysis from a general readers point of view..
Further to answer your comment, the word MITHAEE (as put in bigger fonts on the packaging) should not have have been ignored, if this is a mention of brand name.
If you still feel that this is the brand name, then this is a big mistake since "AMUL GULAB JAMUN" as a Brand Name is not mentioned on the package. It is "AMUL MITHAEE Khoa Gulab Jamun"
Incomplete brand names are generally not put in the ads.
Hope this justifies the context of placement of hindi word Jamun in a Gujarati ad.
Regards
Nikhil Joshi
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