Wednesday, January 25, 2012

Divya Bhaskar's Error in Photo AGAIN.

Dear Friends,

Here is a blooper related to the photo published along with the interview of two persons. If you know to read Gujarati you will enjoy reading it for the fun sake. 

On a serious note, this is the second similar kind of a mistake which has happened in a short duration of time. (Refer to my earlier post related to Error in Photo Caption)

Interesting piece of news will definitely attract reader's attention but when there is a mistake, it directly impacts the brand of the newspaper. One can never be sure, sometimes it can lead to an issue.

Regards
Nikhil Joshi

Wednesday, January 18, 2012

Typo in the Headline Spoil the charm of the entire Ad.

Dear Friends,

Here is an advertisement published in Chitralekha - Gujarati with a Typo in the headline. 

This ad relates to Ching's Secret advertisement which has been published in Gujarati Language. It has a nice headline which has a catchy message attracting the reader to read on the copy heavy advertisement, but the typo in the ad which leads to a word which has no meaning spoils the charm of the entire ad.

There is a word ફાળી written in the headline which has no contextual meaning. It should have been written ફાડી.  Moreover there is also another typo in the word વાંચવામાં has the small dot missing on the word વા.

Apart from that there are many more similar mistakes in the body copy which would be difficult to mark them on the ad and write it here.

It is very much necessary that proof reading is done in the text based ads to maintain reader interest.

Regards
Nikhil

Friday, January 13, 2012

Error in Photo Caption!!

Dear Friends,

Here is an error in the photo caption by Divya Bhaskar's Navarang Supplement.

In an article related to the launch of a restaurant, there is a caption in the photo reading Sunil Gavaskar and Marshneil, while the celebrity couple in the photograph are different.

Sunil Gavaskar and Marshneil are not there in any other photos in the article though in fact they were present at the launch party. This article is related to a restaurant launch of Mohini Chabaria in Mumbai.

Regards
Nikhil Joshi

Wednesday, January 4, 2012

Typo in Sign Board..

Dear Friends,

Here is a Gujarati Sign Board of Reliance Time Out at Mansi Cross Roads, Ahmedabad. There is a mistake while writing the word "Out".

It should be written as "આઉટ"

Friends, if you happen to come across any such inadvertent errors or bloopers, please do send photos and a little write up. It would be your valuable contribution towards this ongoing effort. I would be happy to have it on the blog with full credits to you.


Regards
Nikhil Joshi


Monday, January 2, 2012

Masala Chai Tea ??

Dear Friends,

Happy New Year.

It is encouraging to see a lot of response to the posts on the blog on a regular basis from various countries like USA, UK, Germany apart from various states in India. Thanks a ton to all friends and blog readers for all the comments and encouragement.

Here is an ad where there is a mistake in naming the flavour of the tea. It has been written "Masala Chai Tea" It should have been either "Masala Chai" or "Masala Tea" since the English Translation of the word "Chai" is "Tea" so the same word is repeated.

The ad has been carried in Ahmedabad Mirror on 1st January 2012.

Regards
Nikhil Joshi