Wednesday, September 15, 2010

Welcome Asian Paints!!

Ad in Gujarat Samachar
Ad in Diya Bhaskar










Dear Friends, 

The above two ads have appeared today in Gujarat Samachar and Divya Bhaskar on 3rd Page. These ads are a part of an ongoing campaign by the company to drive the readers online for their various requirements related to dealers / information / advise etc. Divya Bhaskar has the correct ad.

But in Gujarat Samachar instead of the word PAINT in the headline, in Gujarati Language, it has been written such that it reads PANT. (TROUSER)  Just read the word in the body copy where the company name in their same ad is put correctly. The meaning has totally changed because of the mistake in Headline.

For a Paint Company, to make a mistake in the word "PAINT", is NOT ALLOWED. Hope you agree with me. 

Awaiting your comments, while I will keep a track and bring you more such ads in and Around Ahmedabad.

Regards
Nikhil Joshi

4 comments:

Anonymous said...

As a consumer it doesent affect me. Because its just a temporary error of brain. At the end I will choose the product when I hav to take such decision. But when a writer comes in a zone then there intellect give booster effect to the subject.

Error must happened by the silly designer like me. As brain is so much engaged whole day with the lots of stuff. But at the end he has to give a clean output. There is so much process happen before output. Just Like you have encounter this subject! So consciously observed! and you found the error! But in real case consciously work never done. Its must done like a machine... that's why it happened. Its a management problem. There is a burden... not a human problem in real sense.

Eyes n mind not follow the subject. It follow only the aim just like your aim is to find the errors! Its a negative state of mind. While Positive state of mind can ignore the errors and never bold the subject.

criticizing thing is easy but perceiving thing is hard...

However I am not a passionate writer like you! Your work is good Keep rocking!

Corporate world need kind of attention!

But be positive cuz human being live whole day surround the negative waves so they talk about only negative things more than positive things...

(my attempt is not a negative state of mind. (:P ) (:)

Thanking you
Neverfollowmywords

Unknown said...

Dear Anonymous,

Thanks for a detailed comment.

Regards
Nikhil Joshi

Anonymous said...

Hey! Neverfollowmywords! Let him shine!

The mind is incomprehensible and exceedingly subtle. It wanders wherever it desires. Therefore, let the wise aspirant watch over the mind. A well-guarded mind brings only and only happiness.~~Wisdom of the Buddha translated by Harischandra Kaviratna

Regards,
Neverfollowmywords

Venky said...

hi good analysis