Day by day the ads with mistakes are increasing. At this pace I am sure that the total value of the ads with mistakes is soon going to cross Rs. 1 Crore in terms of value. NOT A SMALL AMOUNT for a single state!
Jointly responsible for these mistakes are agencies who create these ads and companies/brands who approve these creatives. They probably do not have enough resources or it sometimes gives a feeling that they just do not care to get things cross checked locally in respective regions where the ad is being published.
They CANNOT say it was paucity of time, as an excuse.
The ad was printed on page 5 in Gujarat Samachar - Ahmedabad and would have costed Rs. 0.75 lakhs as per the card rates.
Awaiting your comments and suggestions while I await the replicas of such laughing stocks.
Regards
Nikhil Joshi
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