Thursday, May 17, 2012

Translation Bloooper !

Dear Friends,

Here is an ad which has serious mistake in the sub headline.

The line written, instead of selling the product, is actually cautioning people before using it.

It is confusing and the Gujarati has been written in a way that is actually harming the brand image of the company.

This could have been avoided if a localised agency in Gujarat would have made the same advertisement.

Please send in your comments.

Regards
Nikhil

Wednesday, May 2, 2012

Mistake in the Headline!

Dear Friends,

Here is an advertisement which has a mistake in the headline, which could confuse the reader. The word marked in the ad relates to a masculine gender, while actually the target group is females. The word should read :
ગોરા. 
A very small typo can change the meaning of the headline and seriously affect response.
 
Please send in your comments.

Regards
Nikhil

Tuesday, March 13, 2012

Introducing "Marshmallow"

Hello friends,

Metieta Advertising Private Limited, launches its strategic creative division "Marshmallow".

Now, with this division, one thing you can rest assured, that all the advertisements created by our agency will be free from Advertising Bloopers.

Do get in touch with us if you require our creative services. You could write to us on nikhil.joshi@metieta.in

We seek your best wishes.

Regards
Nikhil Joshi

Tuesday, March 6, 2012

Blooper in Corrigendum!!

Dear Friends,

"A CORRIGENDUM AD" which has a mistake in the word "Corrigendum" itself.



Regards
Nikhil

Tuesday, February 14, 2012

Scheme Name and Typo Errors..

Dear Friends,

Here is an ad where there is an error in writing the name of the scheme "AMRAKUNJ" and also an error in an important word "Bungalow" The word is important since the ad is related to a real estate company.

The scheme name is written in a different manner in the heading and inside the body copy of the ad. Such typos should be avoided and the scheme names should be doubly checked before the release of the ad.

Regards
Nikhil Joshi

Wednesday, February 1, 2012

Silk Mark - Mistake in Headline

Dear Friends,

With your valuable support and encouragement, I feel very happy that my blog related to bloopers, is going to cross the 10,000 page views mark. Thank you everyone for all your support.


Continuing with my effort to track Advertising Bloopers and now Editorial Bloopers also, here is another mistake in the advertisement of Silk Mark Organisation of India. 

The headline of the ad has 3 mistakes. It should have been written as "શુદ્ધ રેશમ ખરીદવા માટે" The headline has mistake in the first and third word, while the question mark put is not required.

Thanks once again. Do send in your comments.

Regards
Nikhil Joshi


Wednesday, January 25, 2012

Divya Bhaskar's Error in Photo AGAIN.

Dear Friends,

Here is a blooper related to the photo published along with the interview of two persons. If you know to read Gujarati you will enjoy reading it for the fun sake. 

On a serious note, this is the second similar kind of a mistake which has happened in a short duration of time. (Refer to my earlier post related to Error in Photo Caption)

Interesting piece of news will definitely attract reader's attention but when there is a mistake, it directly impacts the brand of the newspaper. One can never be sure, sometimes it can lead to an issue.

Regards
Nikhil Joshi