Here is yet another example of bad proof reading of a Gujarati advertisement of a big Brand Olay. Another laughing stock is being added on this blog.
You can click on the ad here and try to read but the body copy which has a problem with the letter र in the ad. One remembers the चमत्कार of 3 idiots... while reading it. Maybe it gels with the way Katrina speaks Hindi on the stage...
Cost of this colour ad is more than Rs.5.5 lakhs in Divya Bhaskar - All Gujarat on page 3.
Little must be the Brand and Katrina aware that the advertisement was meaningless and what got published was literally a tongue twister.
What happens is while you read the ad, instead of the Brand getting registered in the mind you forget the brand and start thinking about the way this has been done. While I passed on this ad for people it was fun to see their face expressions change while they read the body copy.
Friends do let me know your comments while I keep tracking the happenings in and Around Ahmedabad.
Regards
Nikhil Joshi
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