Wednesday, November 23, 2011

Barking News !!!

Dear Friends,

This Blooper might be a blessing in disguise for the advertiser. It might have attracted attention of many people, like it attracted mine. I had a hearty laugh in the morning while reading the headline. Barking News!!

Breaking News which could have been an appropriate Headline, seems to be old and cliche now.. Isn't it ?

This has been carried in today's Gujarat Samachar Ahmedabad on page 3.

I would be happy to receive your comments so that I know that you read the blog and like the effort.

Do send in your comments.

Regards
Nikhil Joshi

Saturday, November 19, 2011

Error in Headline!!

Dear Friends,

Here is an ad where there is an error in the punchline.

There is an error in writing the English word "Price" in Gujarati Language. It should have been written as "પ્રાઈસ" The word "જ" is not correct as per normal pronunciation of the word - Price.

Do send in your comments and do visit the blog again for more such Advertising Bloopers.

Regards
Nikhil   

Wednesday, November 16, 2011

Head and Shoulders..The Same Mistake Again!!!

Dear Friends,

Everyone knows it is very important to write the Brand Name correctly in all languages and care should be taken that there is no mistake in it. But monitoring how it is mentioned by others is also very important. Though it might be a small mistake but if repeated time and again there might be a problem.

Here is the case of "Head and Shoulders" where I have come across the same mistake for the second time.

Once it was by the company itself in its ad in Chitralekha (refer to an old post) and second time it is the same mistake in Big Bazaar Ad that their brand name is wrongly mentioned as "Head and Shoulder" in Gujarati language. The ad has been published today in Gujarat Samachar.

Do send in your comments.

Regards
Nikhil

Thursday, November 10, 2011

Left or RIGHT ??

Dear Friends,

In India, Cars predominantly have Steering on the Right Hand Side and Left Hand Side Steering is not common. 

This Porsche Ad released in The Times of India - Ahmedabad Edition shows a Left Hand Steering Drive!!!  It gave an impression as if it was with a left hand side steering. While today the photo of the car in one of the press release in a newspaper showed a to be having Right Side Steering.

Jitesh, my friend pointed this when we saw this ad. It appeared yesterday in The Times of India - Ahmedabad.

This is a typical example of an advertising blooper. 

Friends I look forward to your comments.

Regards
Nikhil Joshi

Monday, November 7, 2011

3 Different Versions to the same news!!

Dear Friends

Its a story today on the Front Page in Ahmedabad Mirror, Page 3 in The Times of India and also in Gujarat Samachar, Sandesh and Divya Bhaskar today - All leading dailies of Ahmedabad. 

It is about a lady who jumped into the Sabarmati river and was saved.

The reports are carried by the 3 Vernaculars of Ahmedabad with a same version that "Fire Brigade saved the lady"

Ahmedabad Mirror in a Front Page Story says that she was saved by a person who repairs Air Conditioners and the poor guy lost his bicycle and his AC repairing kit while he was doing his bit as a good Samaritan.

The Times of India in its report says that the lady was saved by an Auto Rickshaw Driver!!.

Now... it remains to be seen who is right? All different versions to the same news. Two dailies of the same group The Times of India and Ahmedabad Mirror also have a different version!!

Regards
Nikhil