Friday, June 3, 2011

Translation Mistake could lead to a loss..


I came across these ads released on two different days in Divya Bhaskar. One in Hindi and the other translated in Gujarati released on the next day which has a lot of mistakes.

The major mistake being in the translation of offer “Buy 1 Get 1 Free” which in the Gujarati Translation says “Buy 1 and Get 2 Free”

Mistake such as these could land the company into a problem and a major loss if the customers buy 1 and demand 2 free as per the advertisement.

Apart from that the Gujarati body copy has a lot of spelling mistakes and some words which has no meaning at all.  

Regards
Nikhil Joshi

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