Is your GROUP safe?
OR
Are people belonging to your group safe?
શું તમારા વાળ સુરક્ષિત છે? (What should have been Printed)
Is your Hair safe?
Here is an ad with a very small error BUT it has totally changed the meaning of the advertisement. This has been printed in Divya Bhaskar. To see the ad go to http://epaper.divyabhaskar.co.in Go to Navrang Magazine section on the front page.
The mistake in the headline might not attract a reader to read further.
The company might not have an idea about this mistake wondering what has happened to their ad, if they got a poor response, because this mistake might also be one of the reason.
Unaware of the mistake this could also lead to a change in the media plan / publication / section where this ad has been carried or sometimes even the advertising agency. There might be blames on the product manager or the marketing manager or the brand manager or the retailers for a poor response. All could be because of this small typing mistake.
Friends I await your comments. Do send in your comments and views.
Regards
Nikhil Joshi
Posts
1 comment:
Good advertising sense is a 'skill'that needs to be developed over many years of on the job experience. Today because of digital camera and Photoshop everybody thinks that they are good in advertising. Its like Apple Singh and Cricket.
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