“Pigeon” does not fly!!

Dear Friends,

Pigeon Brand has placed an ad in Chitralekha’s latest issue dt. 27^th September. The headline has a mistake.

The mis-spelled word is “Praktave” which should be written as “Pragtave”

If you read further, in the body copy, you will find that the same word has been spelled correctly. The cost of this full page colour ad in Chitralekha as per the card rates is Rs. 2,49,000/-

Keep visiting and do put in your comments.

Regards

Nikhil

Sunsilk looses its "SHINE"

Dear Friends,

Here is another big brand "Sunsilk" which had released an ad in Sandesh last week. There is an error in the headline.

The error is in the word "Shine" which is the main catch of the whole message and the whole ad revolves around this word. So you can judge what happens. So much of effort and cost but  the shine is lost!

This ad in Sandesh in Colour on Page 3 costs ` 4,45,500/- as per card rates.

Do visit the blog as while I will keep a track of the promotions in and Around Ahmedabad.

Regards
Nikhil Joshi
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Wrong Punctuation !

Dear Friends,

This advertisement has lost its charm due to a mistake in the punctuation.

Full stop has been put in the headline at wrong places. Due to this the charm of a nice headline is lost.

I feel that punctuation was not required at all.
 
Without the mistake, this would have sounded as if some close friend is telling this to you and that too in a very convincing manner. With the mistake it seems as if an unknown person is trying hard to convince. The connect with the reader which could have been established has not been possible.

This ad is of Half page size in colour.  This ad which is published in Sandesh today costs  ` 8,10,000/- for all Gujarat Edition.

Friends do keep visiting aroundahmedabad.blogspot.com


Regards
Nikhil Joshi

Welcome Asian Paints!!

Ad in Gujarat Samachar

Ad in Diya Bhaskar

Dear Friends, 

The above two ads have appeared today in Gujarat Samachar and Divya Bhaskar on 3rd Page. These ads are a part of an ongoing campaign by the company to drive the readers online for their various requirements related to dealers / information / advise etc. Divya Bhaskar has the correct ad.

But in Gujarat Samachar instead of the word PAINT in the headline, in Gujarati Language, it has been written such that it reads PANT. (TROUSER)  Just read the word in the body copy where the company name in their same ad is put correctly. The meaning has totally changed because of the mistake in Headline.

For a Paint Company, to make a mistake in the word "PAINT", is NOT ALLOWED. Hope you agree with me. 

Awaiting your comments, while I will keep a track and bring you more such ads in and Around Ahmedabad.

Regards

Nikhil Joshi

Grand Slam - MISTAKE in HEADLINE!!!

Hello Friends,

Day by day the ads with mistakes are increasing. At this pace I am sure that the total value of the ads with mistakes is soon going to cross Rs. 1 Crore in terms of value. NOT A SMALL AMOUNT for a single state!
 
Jointly responsible for these mistakes are agencies who create these ads and companies/brands who approve these creatives. They probably do not have enough resources or it sometimes gives a feeling that they just do not care to get things cross checked locally in respective regions where the ad is being published. 

They CANNOT say it was paucity of time, as an excuse. 

The ad was printed on page 5 in Gujarat Samachar - Ahmedabad and would have costed Rs. 0.75 lakhs as per the card rates. 

Awaiting your comments and suggestions while I await the replicas of such laughing stocks.

Regards
Nikhil Joshi

Katrina's चमत्कार in Gujarati!!

Dear Friends,

Here is yet another example of bad proof reading of a Gujarati advertisement of a big Brand Olay.  Another laughing stock is being added on this blog.

You can click on the ad here and try to read but the body copy which has a problem with the letter र in the ad. One remembers the चमत्कार of 3 idiots... while reading it. Maybe it gels with the way Katrina speaks Hindi on the stage...

Cost of this colour ad is more than Rs.5.5 lakhs in Divya Bhaskar - All Gujarat on page 3.

Little must be the Brand and Katrina aware that the advertisement was meaningless and what got published was literally a tongue twister.

What happens is while you read the ad, instead of the Brand getting registered in the mind you forget the brand and start thinking about the way this has been done. While I passed on this ad for people it was fun to see their face expressions change while they read the body copy.

Friends do let me know your comments while I keep tracking the happenings in and Around Ahmedabad.

Regards
Nikhil Joshi