Thursday, December 8, 2011

Nutrela - Wrong Brand Name!!

Dear Friends,

Here is the ad of Nutrela published in a magazine, where the Brand Name has been wrongly mentioned. It starts with totally wrong name "Utrela" in the headline. In the body copy there are three different ways that it has been mentioned.

These type of mistakes harm the brand name and the correct pronunciation of the brand is also affected. On the contrary it confuses the readers, how to  pronounce it. Such mistakes should be avoided as it largely affects the brand.

With high frequency of bloopers appearing in newspapers and magazines, particularly in translated ads, sometimes it gives a feeling that proof reading of the ad is now a thing of the past.

Looking forward to your comments.

Regards
Nikhil Joshi

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