Small Mistake in Punctuation.....Big Difference in the Message!!

I came across this advertisement in Divya Bhaskar today.

The advertisement has a very good social message on the occasion of WORLD NO TOBACCO DAY.

The photograph used in the creative relates to the headline very nicely but the copy has a wrong punctuation of question marks in the end instead of a full stop. This has lead to a confusing message.

As per my opinion this would have been even better and a stronger message if the statement would have read "તમારી જીંદગી આમ સળગવા દેશો ???" The word "ના" should have been avoided if the question marks were to be put.

Apart from that there is a careless mistake in the date which has been marked in the creative.

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Regards
Nikhil Joshi