Wednesday, March 16, 2011

Better Word could have been used by HP

Hello Friends,

Here is an ad which could have used better words to communicate the core message than what have been used.

The objective of the ad here is to convey that "Reduce Your Printing Costs by Half" in comparison with other inkjet printers.

The word "Mulya" is not an appropriate word to convey the desired message. The word "Kharch" should have been used which  would convey the same yet understandable meaning in this communication.

As per my view "Tamara Printing Kharchma Kaap Muko" would have conveyed the same meaning in a better way.

Moreover the main word "Adhu Sudhi" is also not appropriate since it does not gel with the sentence. For the continuity of the message it should have been "Adha Sudhi"

Do send in your views and comments on the above and keep visiting the blog.

Regards
Nikhil Joshi

1 comment:

Unknown said...

Correct now a day controlling expenses (Kharcha) is main.... it would have attracted more then word Value...

regards,
Snehal Dave