How would you feel if someone comes to your office for a media presentation and brings along a Boxing National Champion to have a boxing bout with you??
You would definitely remember that day and talk to number of people about it.. You will surely like to keep the surprise gift. For the promoters their objective of generating word of mouth is fulfilled and the surprise element ensures that you remember the people / brand for a long time.
This is exactly what Patrika did... It ensured that more and more people from the leading agencies here in Ahmedabad got involved in the activation. The activation was rightly called "Monopoly Demolished" They had this message with a real punch in it without naming the competition.
A real boxing ring was set up in all the agencies they visited. The idea was to fight with the national boxing champion. People were shown a brief AV about Patrika's MP launch and the latest information about their position in the new market before the real fun started.
It was more of fun and the staff were selected through draw for gifts initially. The gifts were branded with Monopoly Demolished theme. Boxing Gloves Key Chains and Mousepads were given to the participants and were told that they were safe from boxing with the national champion.
The bout with the Champion Began. Two of them from our agency got a chance to fight with the National Champion. Jitesh and Cyril enjoyed the fight. They had to try and touch the champion on his left or right side of the face or his head. It was not so easy but the staff cheered up both of them. Cyril was in real mood to fight.
Second there were selection of two people from the staff members and were made to box with each other. Even the girls enjoyed the boxing and it was real fun and shouting and clapping. (I will shortly upload the photos)
Many of us were wearing the boxing gloves for the first time and then came the result declaration. The winners were given branded boxing gloves and there was a group photo session.
In a post event feed back which I could take, everyone was very happy that they had an activity like this in office. First of its kind from any media. This is what will make them remember the activation and brand's message for a long long time.
Friends do keep on reading my blog while I track the happenings in and Around Ahmedabad.
Regards
Nikhil Joshi
Saturday, July 24, 2010
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5 comments:
yes nikhil, i entirely agree with you that such a activation does go a long way. And this was for sure a innovative way of breaking the monotony. Cheers for the brand team of Patrika.
Thank you Sanjaybhai.
Your comments are always encouraging.
Regards
Nikhil
It is really nice to have such an activation in our city; infact such activity are not new but keeps regularly happening in other markets, however the positive side of such acitivation in Ahmedabad is marketers have started seriously recognising the power of our city too.
Thank you Venkatesh.
It is because of friends like you, who keep on encouraging with interesting comments and support, that keeps a person going on.
It is high time that the city catches on to such activity in a big way. This would help in improving overall life in and Around Ahmedabad.
Regards
Nikhil
Dear Nikhil,
I wish to thank you for the kind of support & encouragement was shown when my event team was at your office Metieta; I was thrilled to see your team was closely involved in the activity. This feed back will definitely give us more confidence and will build faith that; the Brand Patrika is working strongly. We did this ‘Monopoly Demolished’ activity with few more agencies in Ahmedabad and we got fabulous response from every where. Every one at the agencies including CEO’s, VP’s, Media Planning team, Creative team and every one from the agency witnessed the activity & cherished.
I thank you once again on behalf of Rajasthan Patrika Group, and will also like to thank every body at Publicity Parlour, Triton Comm., Mudra Comm., One advertising, Navnit & Co., etc for encouraging us.
Ajay Japee – Partika Group - Ahmedabad
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