Small Mistake spoils the Copy.

Dear Friends,

Here is another blooper which has got printed without proof reading.

The mistake is in the word "વાર્તાઓ" at two places in the headline and body copy.

A nice copy which attracts the readers gets killed because of such errors.

Regards
Nikhil Joshi

Proof Reading could have avoided the Blooper

Dear Friends,

This ad released by RBI is full of errors which have occurred because no proof reading has been done.

You will hardly find a line without errors. An important ad which is issued in public interest will not be "interesting" if you start reading it. This would have gone in many other languages too.

I particularly remember and appreciate one publication in the country "The Hindu" who used to proof read all the advertisements received by them for their newspaper and send telegrams to the agencies, if there were errors in the advertisement. It used to refuse to carry an ad with mistakes.

Do send in your comments.

Regards
Nikhil Joshi