Look who is here… CAMPAIGN INDIA!!!

Dear Friends,

Here is something different. Guru my friend was going through Campaign India’s latest issue dated October 8, 2010. He pointed out two spelling mistakes.

Campaign India asks readers to send in Picks or Turkeys released in the print media and puts those ads under the heading “Pick of the Fortnight” and “Turkey of the Fortnight”

While doing this they have made spelling mistakes in the caption while describing the “Pick of the Fortnight” Just read the caption put besides the Corporate ad of Coal India. The spellings of words "Statutory" and "Coal" have mistakes in it.

Moreover as their caption reads, Coal India’s Ad shown here is not a Statutory Ad!! This is a Pre-Issue Corporate Advertisement.

I feel that they should particularly take care and cross check comments and spellings in this section. 

Regards

Nikhil Joshi

Voltas is here!!

 

Dear Friends,

Voltas has made an entry in the blog with a mistake in the headline. 

They made a mistake in the spelling of the main word of the communication "Dashera" in their ad.

This advertisement in Gujarat Samachar – Ahmedabad costs Rs. 2,16,000/-

Keep visiting the blog for more such ads.

Regards

Nikhil Joshi

Hammer’s KARMA – Mistake in Headline!!

Dear Friends,

The trend of mistakes in the headline and meaningful Gujarati Translation continues… Here is Hammer Plus Jewellery.

If you look at the ad, the headline in Gujarati to connect with the readers does not convey proper meaning, it should actually convey.  

Probably the TG would have better understood the same in English language. 

This ad in Gujarat Samachar – All Edition costs Rs. 3,60,000/- as per card rates.

Please send in your comments and views.

Regards

Nikhil

HERO ELECTRIC - Mistake in Headline!

Dear Friends,

There are two mistakes in the ad of Hero Electric posted here, which has been carried today.

The headline and sub-headline both have a mistake.

The cost of this ad in Ahmedabad edition of Gujarat Samachar would be Rs. 1,29,000/- as per card rates.

Welcoming your comments and suggestions.

Regards
Nikhil Joshi

MY FM ...You TOO!!!

Dear Friends,

Look who is here... MY FM and BIG B!! (Thanks to Jitesh for pointing this out)

This time around I got a nice suggestion from my friend Sapan...

I have found 3 major mistakes in this advertisement and all of you who can read Gujarati are requested to point these mistakes out  and put in form of your answers along with your in the comments...

Awaiting your answers and comments.

Regards
Nikhil Joshi

Season related headlines in the ad could be risky..

Dear Friends,

Here is an ad which was published yesterday in Divya Bhaskar. The headline relates to Monsoon, while Monsoon is already over. It has been more than 15 days that the season has changed.

If you make ads related to the season, then it is necessary to track the seasonal change in the region the ad is being released and revise the communication accordingly.

This ad in All Gujarat Edition in Divya Bhaskar costs Rs. 4,50,000/-

Regards

Nikhil

FIONA - Mistake in the Brand Name!!

Dear Friends,

Fiona's advertisement has appeared  in Chitralekha Gujarati in their diamond jubilee issue.

They missed out the checking of their Brand Name written in Gujarati and have made a big mistake.

Check out the way FIONA is written in Gujarati. The ad costs Rs. 2,49,00/- for a full page.

Friends do send in your comments and suggestions to improve this blog. 

Regards
Nikhil Joshi

SBF Health – Painful Confusion!!

Dear Friends,

Normally when we make a statement, it is true or false / correct or incorrect. But if we ask a question its answer expected is either Yes or No.

Here is an ad where there is question asked and the options given are True / False or Correct / Incorrect.

This is a typical case of a Confusion which the ad creates. The headline asks a question to the readers and gives them options - True or False instead of YES or NO.

Moreover in the last line of the body copy they answer their own question but forgot to put inverted commas to the answer.

Confusion hi Confusion hai. This ad in Gruhshobha – Gujarati Edition costs Rs. 35,000/- for a full page colour.

Regards

Nikhil