The Monopoly Boxing at Metieta

Hey Friends,


Here are some of the photos of the Monopoly Activation by Patrika at our Office.

Munshiji and Nitin at Metieta

Jitesh Getting Ready to Fight

Ranjan and Pranshu

That's me Getting Ready

Shuvendu and Liyakat (Both Win)

Boxing Champions of Metieta

Monopoly Activation!

How would you feel if someone comes to your office for a media presentation and brings along a Boxing National Champion to have a boxing bout with you??

You would definitely remember that day and talk to number of people about it.. You will surely like to keep the surprise gift. For the promoters their objective of generating word of mouth is fulfilled and the surprise element ensures that you remember the people / brand for a long time.

This is exactly what Patrika did... It ensured that more and more people from the leading agencies here in Ahmedabad got involved in the activation. The activation was rightly called "Monopoly Demolished" They had this message with a real punch in it without naming the competition.

A real boxing ring was set up in all the agencies they visited. The idea was to fight with the national boxing champion. People were shown a brief AV about Patrika's MP launch and the latest information about their position in the new market before the real fun started.

It was more of fun and the staff were selected through draw for gifts initially. The gifts were branded with Monopoly Demolished theme. Boxing Gloves Key Chains and Mousepads were given to the participants and were told that they were safe from boxing with the national champion.

The bout with the Champion Began. Two of them from our agency got a chance to fight with the National Champion. Jitesh and Cyril enjoyed the fight. They had to try and touch the champion on his left or right side of the face or his head. It was not so easy but the staff cheered up both of them. Cyril was in real mood to fight.

Second there were selection of two people from the staff members and were made to box with each other. Even the girls enjoyed the boxing and it was real fun and shouting and clapping. (I will shortly upload the photos)

Many of us were wearing the boxing gloves for the first time and then came the result declaration. The winners were given branded boxing gloves and there was a group photo session.

In a post event feed back which I could take, everyone was very happy that they had an activity like this in office. First of its kind from any media. This is what will make them remember the activation and brand's message for a long long time.

Friends do keep on reading my blog while I track the happenings in and Around Ahmedabad.

Regards
Nikhil Joshi

Do you know Mint is now in Ahmedabad?

Hi Friends,

Yesterday the three-year-old business daily from HT Media, Mint has launched its sixth edition in Ahmedabad.

How many people know it???



Apart from the media, advertising and circulation fraternity hardly anyone knows about it. I wonder whether their TG knows about it. Ahmedabad already has The Economic Times (English and Gujarati), Business Standard, The Financial Express (English and Gujarati) for the readers interested in Business News and Analysis.

There was a pre-launch circulation drive to get subscribers with a target of 5000 before the launch.

BUT NOTHING ON THE DAY OF LAUNCH!!

I feel that there was a very good opportunity to announce the launch in a proper manner.

Again in the half page advertisement by the publication in The Economic Times today, nowhere it says specifically that MINT is here in Ahmedabad. (Have a look at the scanned ad.) The copy does not have the desired message for the reader/s, except for a small line below (hardly noticable) to call for subscription.

There are hoardings in the city which carry the same message but again the creatives just do not mention the main objective to be conveyed that MINT is here in Ahmedabad.

What do you feel about it?


Do write in your views while I keep a track of the happenings in and Around Ahmedabad.

Looking Back 2 Decades

Hi Friends,

Since 13th April, 1989 there has not been any looking back. During my 3 years tenure with my first ad agency I completed my graduation.

I would like to thank Narenbhai, who trained me with all kinds of work related to Private Organisations, Corporates, Government, Political Parties, Co-operative Sector, Income Tax, Police, Law (Criminal and Civil Courts), Banking on the Client Servicing Side and also with Media.

The real stint with the Media started with Sobhagya Advertising Service, thanks to Shailesh Goyal who referred me to Mr. Anurag and not forgetting Ms.Usha Goyal who used to be a Media Manager with Sobhagya and my guru. She trained me with the tricks of the trade and today I still remember her when I work with Metieta Media Solutions as a Media Manager.

There are countless names of people who have helped me, guided me, appreciated me, criticised me even fought with me all in good faith, whose names will follow in my journey in and Around Ahmedabad.

Bye for now...

Hi Friends,

Let me introduce myself... nikhil joshi from Ahmedabad. A Media Manager by profession...

My Journey in this advertising world started with a typewriter!

I remember it was 9th Standard at Little Flower School and I used to ride my father's bicycle and reach the typing class..

I started learning typing amongst serious students who were actually preparing for their 10th Standard Board exams since they had typewriting as a subject so as to increase percentage score in the board. For me there was absolutely no such objective... I had the objective of getting a job in my mind in the future and so I started learning it 1 year earlier. In the 1st year I was almost an expert and with the second year of learning which was my 10th standard I was an expert... On a lighter note my Typewriting instructor used to scold me for interrupting with his teaching... all in a friendly manner... I still remember his face...

This helped me a lot.... In fact it was the stepping stone for me to get a job as a Typist in an Ad Agency... That was the time I learned to look at the classified ads with help of my father. I was in the 12th at that time waiting for my board results and I attended the interview...

The day was 13th April, 1989, RAMNAVMI an auspicious day as per Hindu Mythology... I joined my first job at Naren Advertising And Marketing as a Typist-cum-Clerk.

Little did I know what was installed for me in the years to come...

Friends I will continue this Journey AROUND AHMEDABAD....