Tuesday, March 13, 2012

Introducing "Marshmallow"

Hello friends,

Metieta Advertising Private Limited, launches its strategic creative division "Marshmallow".

Now, with this division, one thing you can rest assured, that all the advertisements created by our agency will be free from Advertising Bloopers.

Do get in touch with us if you require our creative services. You could write to us on nikhil.joshi@metieta.in

We seek your best wishes.

Regards
Nikhil Joshi

Tuesday, March 6, 2012

Blooper in Corrigendum!!

Dear Friends,

"A CORRIGENDUM AD" which has a mistake in the word "Corrigendum" itself.



Regards
Nikhil

Tuesday, February 14, 2012

Scheme Name and Typo Errors..

Dear Friends,

Here is an ad where there is an error in writing the name of the scheme "AMRAKUNJ" and also an error in an important word "Bungalow" The word is important since the ad is related to a real estate company.

The scheme name is written in a different manner in the heading and inside the body copy of the ad. Such typos should be avoided and the scheme names should be doubly checked before the release of the ad.

Regards
Nikhil Joshi

Wednesday, February 1, 2012

Silk Mark - Mistake in Headline

Dear Friends,

With your valuable support and encouragement, I feel very happy that my blog related to bloopers, is going to cross the 10,000 page views mark. Thank you everyone for all your support.


Continuing with my effort to track Advertising Bloopers and now Editorial Bloopers also, here is another mistake in the advertisement of Silk Mark Organisation of India. 

The headline of the ad has 3 mistakes. It should have been written as "શુદ્ધ રેશમ ખરીદવા માટે" The headline has mistake in the first and third word, while the question mark put is not required.

Thanks once again. Do send in your comments.

Regards
Nikhil Joshi


Wednesday, January 25, 2012

Divya Bhaskar's Error in Photo AGAIN.

Dear Friends,

Here is a blooper related to the photo published along with the interview of two persons. If you know to read Gujarati you will enjoy reading it for the fun sake. 

On a serious note, this is the second similar kind of a mistake which has happened in a short duration of time. (Refer to my earlier post related to Error in Photo Caption)

Interesting piece of news will definitely attract reader's attention but when there is a mistake, it directly impacts the brand of the newspaper. One can never be sure, sometimes it can lead to an issue.

Regards
Nikhil Joshi

Wednesday, January 18, 2012

Typo in the Headline Spoil the charm of the entire Ad.

Dear Friends,

Here is an advertisement published in Chitralekha - Gujarati with a Typo in the headline. 

This ad relates to Ching's Secret advertisement which has been published in Gujarati Language. It has a nice headline which has a catchy message attracting the reader to read on the copy heavy advertisement, but the typo in the ad which leads to a word which has no meaning spoils the charm of the entire ad.

There is a word ફાળી written in the headline which has no contextual meaning. It should have been written ફાડી.  Moreover there is also another typo in the word વાંચવામાં has the small dot missing on the word વા.

Apart from that there are many more similar mistakes in the body copy which would be difficult to mark them on the ad and write it here.

It is very much necessary that proof reading is done in the text based ads to maintain reader interest.

Regards
Nikhil

Friday, January 13, 2012

Error in Photo Caption!!

Dear Friends,

Here is an error in the photo caption by Divya Bhaskar's Navarang Supplement.

In an article related to the launch of a restaurant, there is a caption in the photo reading Sunil Gavaskar and Marshneil, while the celebrity couple in the photograph are different.

Sunil Gavaskar and Marshneil are not there in any other photos in the article though in fact they were present at the launch party. This article is related to a restaurant launch of Mohini Chabaria in Mumbai.

Regards
Nikhil Joshi