Mysterious Advertisement!!!

Hello Friends,

Before further reading what is written here just click on the ad and read the body copy of this advertisement.

If you are able to understand something out of it please post it in the comments and if you happen to get an English version of the ad please send it to me so that it would be helpful to understand what this advertisement shot in Bangkok means. I tried a lot to find the English Ad online and the company's website but only found this interesting quote from the actor featured in the ad who has to say...
 
"That is some way off. But yes, I do plan to direct my own film some day, and not in the distant future. In the meanwhile I am here in Bangkok and I've directed all the stunts for an ad we shot for Gen- X innerwear. You could say my career as a director has started."


Shall I call it an ad??? Only the person who translated this ad from English would probably know what he wants to say.

Rs. 5,40,000/- wasted through this front page ad in Divya Bhaskar alone!

Do keep on visiting as more and more of such ads will keep on coming. At a later date on some day I will figure out the total money which went down the drain!!

Regards
Nikhil Joshi

Hindi word used in Amul's Gujarati ad!!

Hello Everyone,

Friends it might seem that I am behind a single company analyzing their ads! But when you have a front page ad in Gujarat Samachar with a mistake it is difficult to avoid it.

This time in their Ad for Gulab Jambu - Hindi word Jamun has been used in Gujarati Language instead of correct Gujarati word JAMBU.

I feel that use of Gujarati as a language of promotion should be done very carefully. Without doubt, it is a good strategy to put ad in local language so as to establish a connect with the reader. But if you fail to understand the local dialect or colloquial language then you loose out on that emotional connect that could have been established with the reader. The impact of the ad goes down a lot. I believe that especially company like Amul with Gujarat Connect should be extra cautious.

This ad on the front page costs Rs. 3,60,000/- considering the card rates for All Gujarat on the front page in a single daily. 

Do send in your comments or else a similar kind of an ad and keep visiting because with the festival season approaching you will find more such posts. 

You will definitely enjoy your trip on aroundahmedabad.blogspot.com

Regards

Nikhil Joshi

Wrong Gujarati Translation in Amul Ad

Mistake in Amul Ad Pointed by an Arrow

On 15th August, Amul announced their winning of International Dairy Federation Award for the green revolution through an ad in number of newspapers of Gujarat.

Due to a wrong Gujarati translation of an important word "GETS" the ad lost all the charm and the meaning the ad wants to convey.

The translation of the word "GETS" which is the most important word of the whole communication is wrong.  If you translate the erroneous word printed in the ad the English translation of this word means "ON ITS OWN" and another possible meaning of the same word is "TO A FUNFAIR"

This ad was published in the three leading vernacular newspapers Gujarat Samachar, Sandesh and Divya Bhaskar. The cost of the three newspapers put together for All Gujarat Editions will be Rs. 14,10,000/- for a 100cc colour ad as per rate card rates.

Do send in your comments while I keep track of the happenings in and Around Ahmedabad.

Regards
Nikhil

Experimenting with Regional Language?

ढेंनतेणेंन 

"घर पर पेपर जब फोल्ड किया हुआ पड़ा था तो "धन्तेरस" जैसा लगा !"

This was a comment from a friend to whom I showed the advertisement pointing to the headline.

I tried writing down the correct pronunciation in the headline of this ad. But the word is such that you will have to listen to the ad for the right pronunciation. 

This is not about how it is written. Choosing specific words in your punchline, which draws the attention of the reader must be done carefully and if possible must be cross checked. Particularly when you are going for regional languages.  Best if you can avoid it.

You hardly get time to browse through ads and then, when the ad is with such mistakes, it fails to generate the desired impact, only to become laughing material. (Probably good for readers who now a days do not get to see cartoons in vernaculars)

Sometimes such a thing even goes to the extent that people will tease the ones who buy the new DHANTENAN using the typical wrong pronunciation. The element of happiness is lost for the one who is a proud owner.

This ad in Gujarat Samachar All Gujarat Editions at card rates would have cost Rs. 8,40,000/-. Even though we consider negotiations, it would be at least around the cost of two such Altos! Not a small amount!!. Is this the right thing to do??

Do write in your comments while I keep the track of happenings in and Around Ahmedabad.

Regards
Nikhil

The Monopoly Boxing at Metieta

Hey Friends,


Here are some of the photos of the Monopoly Activation by Patrika at our Office.

Munshiji and Nitin at Metieta

Jitesh Getting Ready to Fight

Ranjan and Pranshu

That's me Getting Ready

Shuvendu and Liyakat (Both Win)

Boxing Champions of Metieta

Monopoly Activation!

How would you feel if someone comes to your office for a media presentation and brings along a Boxing National Champion to have a boxing bout with you??

You would definitely remember that day and talk to number of people about it.. You will surely like to keep the surprise gift. For the promoters their objective of generating word of mouth is fulfilled and the surprise element ensures that you remember the people / brand for a long time.

This is exactly what Patrika did... It ensured that more and more people from the leading agencies here in Ahmedabad got involved in the activation. The activation was rightly called "Monopoly Demolished" They had this message with a real punch in it without naming the competition.

A real boxing ring was set up in all the agencies they visited. The idea was to fight with the national boxing champion. People were shown a brief AV about Patrika's MP launch and the latest information about their position in the new market before the real fun started.

It was more of fun and the staff were selected through draw for gifts initially. The gifts were branded with Monopoly Demolished theme. Boxing Gloves Key Chains and Mousepads were given to the participants and were told that they were safe from boxing with the national champion.

The bout with the Champion Began. Two of them from our agency got a chance to fight with the National Champion. Jitesh and Cyril enjoyed the fight. They had to try and touch the champion on his left or right side of the face or his head. It was not so easy but the staff cheered up both of them. Cyril was in real mood to fight.

Second there were selection of two people from the staff members and were made to box with each other. Even the girls enjoyed the boxing and it was real fun and shouting and clapping. (I will shortly upload the photos)

Many of us were wearing the boxing gloves for the first time and then came the result declaration. The winners were given branded boxing gloves and there was a group photo session.

In a post event feed back which I could take, everyone was very happy that they had an activity like this in office. First of its kind from any media. This is what will make them remember the activation and brand's message for a long long time.

Friends do keep on reading my blog while I track the happenings in and Around Ahmedabad.

Regards
Nikhil Joshi

Do you know Mint is now in Ahmedabad?

Hi Friends,

Yesterday the three-year-old business daily from HT Media, Mint has launched its sixth edition in Ahmedabad.

How many people know it???



Apart from the media, advertising and circulation fraternity hardly anyone knows about it. I wonder whether their TG knows about it. Ahmedabad already has The Economic Times (English and Gujarati), Business Standard, The Financial Express (English and Gujarati) for the readers interested in Business News and Analysis.

There was a pre-launch circulation drive to get subscribers with a target of 5000 before the launch.

BUT NOTHING ON THE DAY OF LAUNCH!!

I feel that there was a very good opportunity to announce the launch in a proper manner.

Again in the half page advertisement by the publication in The Economic Times today, nowhere it says specifically that MINT is here in Ahmedabad. (Have a look at the scanned ad.) The copy does not have the desired message for the reader/s, except for a small line below (hardly noticable) to call for subscription.

There are hoardings in the city which carry the same message but again the creatives just do not mention the main objective to be conveyed that MINT is here in Ahmedabad.

What do you feel about it?


Do write in your views while I keep a track of the happenings in and Around Ahmedabad.