Chennai Express reaches my Blog!

Dear Friends,

Chennai Express has reached my blog with a Blooper in the main part of the Body copy.

The ad has been released today 24th August, 2013 - Saturday. The ad says "Watch Chennai Express Today, (Saturday)  Tomorrow (Sunday) or Sunday!! and you could win....

Here the ad copy has not been changed as per the date of the release.

Regards
Nikhil Joshi 

Another Blooper in Headline

Dear Friends,

Here is another headline blooper. If you go through the earlier blog posts you will find that most of the mistakes by different brands / agencies are done in the headline! Ironically headline is one of the key elements in the ad to attract reader attention and major brands have gone wrong in this important part of communication.

Do send your comments.

Regards
Nikhil Joshi 

The 100th Advertising Blooper!

Dear Friends,

Here in this ad there is a mistake in the headline. The word "કરો" should have been there instead of "કરા" .

There is also a punctuation error in the second point of the body copy. There is a full stop instead of a question mark and it changes the meaning.

This is the 100th Blooper that I have come across. I think  proof reading the copy before release,  which is a very important part of any communication, is given the least importance. Do let me know your comments.

Regards
Nikhil Joshi 

Mistake in Headline!!

Friends,

Sorry, I had been occupied a bit and could not bring you advertising bloopers, though I used to come across them.

Here is a one where the headline has mistakes. The mistake is in the word "દરરોજ" There is a space in between the words which could give a different meaning.

Moreover there are mistakes in the word "ઉઠું" and "જોઉં" also.

This ad was carried in Chitralekha.

Do visit the blog and post your comments.

Regards
Nikhil 

Happy New Year

Dear Friends,

Thank you very much for reading my blog on a regular basis. Wishing you all a very Happy New Year. Do keep reading the blog.

Regards
Nikhil Joshi

Intel Blooper Rectified.

Hello Friends,

Today the correct ad has been released in the Gujarati Newspaper Sandesh.

I am glad that the mistake pointed out has been taken a note of and a proper ad has been released.

Do let me know if you come across any such advertising bloopers.

Regards
Nikhil

Blooper in Intel Advertisement

Friends,

Here the advertisement has mistake in writing the Gujarati word "ya"  This mistake of the letter ય "ya" and ચ "cha" is very common.

However here the entire word has also been spelled incorrectly. The letter even if it had been correctly put would have gone wrong.

કરીએ  is the perfect word.

Many times words with errors like these, since it does not have any meaning,  while reading the reader might  lose his interest and the purpose of the advertisement might be lost.

Do send me your comments and keep reading the blog as always.

Regards
Nikhil