Advertising Blooper by Divya Bhaskar.

Dear Friends,

Here there is an error in such a key word "પુરસ્કાર" that everyone will make a note of it.

Regards
Nikhil

MY FM Blooper once again!

Dear Friends,

Here is a blooper from MY FM once again.

Regards
Nikhil

Find a correct line in this Blooper.

Dear Friends,

This is an invite to find a correct line in this blooper. This advertisement has been published today in The Times of India - Ahmedabad edition.

Comments are also welcome.

Regards
Nikhil Joshi

Small Mistake spoils the Copy.

Dear Friends,

Here is another blooper which has got printed without proof reading.

The mistake is in the word "વાર્તાઓ" at two places in the headline and body copy.

A nice copy which attracts the readers gets killed because of such errors.

Regards
Nikhil Joshi

Proof Reading could have avoided the Blooper

Dear Friends,

This ad released by RBI is full of errors which have occurred because no proof reading has been done.

You will hardly find a line without errors. An important ad which is issued in public interest will not be "interesting" if you start reading it. This would have gone in many other languages too.

I particularly remember and appreciate one publication in the country "The Hindu" who used to proof read all the advertisements received by them for their newspaper and send telegrams to the agencies, if there were errors in the advertisement. It used to refuse to carry an ad with mistakes.

Do send in your comments.

Regards
Nikhil Joshi

Chennai Express reaches my Blog!

Dear Friends,

Chennai Express has reached my blog with a Blooper in the main part of the Body copy.

The ad has been released today 24th August, 2013 - Saturday. The ad says "Watch Chennai Express Today, (Saturday)  Tomorrow (Sunday) or Sunday!! and you could win....

Here the ad copy has not been changed as per the date of the release.

Regards
Nikhil Joshi 

Another Blooper in Headline

Dear Friends,

Here is another headline blooper. If you go through the earlier blog posts you will find that most of the mistakes by different brands / agencies are done in the headline! Ironically headline is one of the key elements in the ad to attract reader attention and major brands have gone wrong in this important part of communication.

Do send your comments.

Regards
Nikhil Joshi