Wednesday, November 16, 2011

Head and Shoulders..The Same Mistake Again!!!

Dear Friends,

Everyone knows it is very important to write the Brand Name correctly in all languages and care should be taken that there is no mistake in it. But monitoring how it is mentioned by others is also very important. Though it might be a small mistake but if repeated time and again there might be a problem.

Here is the case of "Head and Shoulders" where I have come across the same mistake for the second time.

Once it was by the company itself in its ad in Chitralekha (refer to an old post) and second time it is the same mistake in Big Bazaar Ad that their brand name is wrongly mentioned as "Head and Shoulder" in Gujarati language. The ad has been published today in Gujarat Samachar.

Do send in your comments.

Regards
Nikhil

Thursday, November 10, 2011

Left or RIGHT ??

Dear Friends,

In India, Cars predominantly have Steering on the Right Hand Side and Left Hand Side Steering is not common. 

This Porsche Ad released in The Times of India - Ahmedabad Edition shows a Left Hand Steering Drive!!!  It gave an impression as if it was with a left hand side steering. While today the photo of the car in one of the press release in a newspaper showed a to be having Right Side Steering.

Jitesh, my friend pointed this when we saw this ad. It appeared yesterday in The Times of India - Ahmedabad.

This is a typical example of an advertising blooper. 

Friends I look forward to your comments.

Regards
Nikhil Joshi

Monday, November 7, 2011

3 Different Versions to the same news!!

Dear Friends

Its a story today on the Front Page in Ahmedabad Mirror, Page 3 in The Times of India and also in Gujarat Samachar, Sandesh and Divya Bhaskar today - All leading dailies of Ahmedabad. 

It is about a lady who jumped into the Sabarmati river and was saved.

The reports are carried by the 3 Vernaculars of Ahmedabad with a same version that "Fire Brigade saved the lady"

Ahmedabad Mirror in a Front Page Story says that she was saved by a person who repairs Air Conditioners and the poor guy lost his bicycle and his AC repairing kit while he was doing his bit as a good Samaritan.

The Times of India in its report says that the lady was saved by an Auto Rickshaw Driver!!.

Now... it remains to be seen who is right? All different versions to the same news. Two dailies of the same group The Times of India and Ahmedabad Mirror also have a different version!!

Regards
Nikhil


Tuesday, October 25, 2011

Wishes for Diwali and New Year

Dear Friends, 

Wish you all A Very Happy Diwali and a Prosperous New Year. May all your wishes come true and may you progress in your life with each coming day throughout the year.


સૌને શુભ દિપાવલી અને નુતન વર્ષાભિનંદન.
Regards
Nikhil Joshi

Wednesday, October 19, 2011

Translation Blooper - Fedral Bank

Dear Friends,

This is a Translation Blooper in an ad by Fedral Bank. There was an ad yesterday by the bank in The Economic Times - both English and Gujarati Language. To compare I have put both the versions English and Gujarati.

There is a mistake in the translation of the word "Perfect" which has been translated  as "અચૂક" which is not correct in the ad's context. 

The word "Perfect" though it is an English word would have made more sense here in the ad, since it also aligns with the bank's positioning line "Your Perfect Banking Partner" Many a times such exceptions of putting English words are taken by Gujarati Creative writers, to take care that the ad's meaning does not change.

Please send in your comments and keep visiting Advertising Bloopers for more such ads.

Regards
Nikhil Joshi 


Friday, October 14, 2011

Blooper - Dhatri Hair Protector

Dear Friends,

This ad of Dhatri Hair Protector has been published today in Gujarat Samachar. It has errors in almost every line of the headline as well as the body copy. 

The mistake is related to a letter "ર" which is missing everywhere. It could be a problem relating to the font or a problem while making the pdf of the layout.

Due to this mistake the body copy and headline has some words which has no meaning while some have changed to words with entirely different meaning.

Do send in your comments and keep visiting the blog for more such bloopers.

Regards
Nikhil Joshi

Tuesday, October 4, 2011

Blooper in "Tarak Mehta Ka Ooltah Chasmah - Navratri Special Episode"

Friends,

Most of you in India might have watched this Navratri Special Episode of Tarak Mehta Ka Oolta Chasma. Specially the Gujarati friends.

In the Navratri Special there was a Blooper in the beginning of the episode when there was a scene of a full moon which was shown while as per the script they said it was the first day of Navratri at Gokuldham Society.

For the information of my friends in other countries apart from India, normally first day of Navratri does not have a full moon and Navratri which means 9 nights begins with the first day of Lunar Calendar. Full Moon is the "Sharad Purnima" (Purnima - full moon) day comes after Navratri is over.

I will soon upload the video of the Episode.

Do send in your comments.

Regards
Nikhil Joshi