Wednesday, April 1, 2015

Proof Reading Mistake.

Dear Friends,

There is a serious issue of proof reading which I have been highlighting in my blog.

I do not think if there are any proof readers left in the industry. The industry has taken it very lightly and errors such as these keep on repeating!

Inviting your comments.

Regards
Nikhil

Tuesday, November 11, 2014

Another Blooper. It cannot be in a name!

Dear Friends,

It is an error in the name of the person! Atleast that part needed a proof reading. This is related to National Education day.

Its high time that proof reading is taken seriously.

Regards
Nikhil

Wednesday, August 13, 2014

One little letter has changed the message!!

Dear Friends,

One little word "ને" instead of "એ" has changed the meaning in the headline. Or I might as well say the headline lost its meaning.

The brand gets harmed, but is this thing really understood or paid attention??

I am sure there will be no attention to this and might even see a second insertion with the same mistake in other newspapers too. Not counting the cost part for building the brand.

Regards
Nikhil  

Saturday, June 14, 2014

Another Big Brand with an Advertising Blooper

Dear Friends,

Here is an ad which has a problem with the words in the copy. There are small mistakes in spacing "ખાંસી ના" and a full stop without completing a sentence (ideally there should be a word "છે" after the word આપે.

But a bigger mistake is where the word "આ" which means "This" has been put. It could have been avoided else it gives a wrong connotation. If you read the sentence along with this word and a comma which has been put it could also mean as if the product is a headache! "આ માથાનો દુખાવો,"

Please send your comments.

Regards
Nikhil

Thursday, June 12, 2014

Advertising Blooper by Divya Bhaskar.

Dear Friends,

Here there is an error in such a key word "પુરસ્કાર" that everyone will make a note of it.

Regards
Nikhil

Tuesday, June 10, 2014

MY FM Blooper once again!

Dear Friends,

Here is a blooper from MY FM once again.

Regards
Nikhil

Friday, April 11, 2014

Find a correct line in this Blooper.

Dear Friends,

This is an invite to find a correct line in this blooper. This advertisement has been published today in The Times of India - Ahmedabad edition.

Comments are also welcome.

Regards
Nikhil Joshi